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Business Problem
This
cruise line, based in Miami, FL, needed assistance
writing the Dynamic Pricing Rules for Marketing, Revenue
Management, and Yield Management.
The
company needed to standardize and consolidate all the
different rules and conflicting rules among the 4
different cruise brands it operated.
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Business Solution
BIZRULES
was selected to rationalize and standardize the business
rules because of our deep travel/transportation industry
knowledge and our expertise with rule-based systems.
BIZRULES documented the rules in rule-books for each
cruise line brand. The rulebooks made it easy to compare
rules among the 4 cruise brands.
Business Goals & Benefits
Common
enterprise rules were established that were shared among
all 4 cruise brands (divisions). Brand rules unique to
each cruise line were established to differentiate the
different cruise line products. |
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Revenue Management and Pricing Rules |
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"It became evident
early on in the project the most complex
area to implement would be Revenue
Management and Pricing. BIZRULES was
instrumental in analyzing and
consolidating pricing rules among our 4
different cruise brands. They didn't
stop there. They took the lead in the
actual implementation of the pricing
rules in the cruise product. Their
expertise with rule-based systems was
key to getting this area under control
and cutover on time."
Jeff Boltz, IT-Manager, Reservation
Systems
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Cruise Line Experience |
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As BIZRULES Consultant,
Rolando worked on
reservation system
development projects
for Royal Caribbean Cruise
Lines, American Classic
Voyages, and Cunard/Seabourn
Cruise Line. |
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