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A large global cruise line headquartered in Miami, FL

BIZRULES helped implement a rules-based Reservation System and write the Dynamic Pricing Rules for Marketing & Revenue Management.

Business Problem

This cruise line, based in Miami, FL, needed assistance writing the Dynamic Pricing Rules for Marketing, Revenue Management, and Yield Management.

The company needed to standardize and consolidate all the different rules and conflicting rules among the 4 different cruise brands it operated.  

  Business Solution

BIZRULES was selected to rationalize and standardize the business rules because of our deep travel/transportation industry knowledge and our expertise with rule-based systems.

BIZRULES documented the rules in rule-books for each cruise line brand. The rulebooks made it easy to compare rules among the 4 cruise brands.

Business Goals & Benefits

Common enterprise rules were established that were shared among all 4 cruise brands (divisions). Brand rules unique to each cruise line were established to differentiate the different cruise line products.  


Revenue Management and Pricing Rules

"It became evident early on in the project the most complex area to implement would be Revenue Management and Pricing. BIZRULES was instrumental in analyzing and consolidating pricing rules among our 4 different cruise brands. They didn't stop there. They took the lead in the actual implementation of the pricing rules in the cruise product. Their expertise with rule-based systems was key to getting this area under control and cutover on time."

Jeff Boltz, IT-Manager, Reservation Systems

Cruise Line Experience

As BIZRULES Consultant, Rolando worked on reservation system development projects for Royal Caribbean Cruise Lines, American Classic Voyages, and Cunard/Seabourn Cruise Line.

Contact us for more information about the Cruise Line case study.

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