This cruise line, based in Miami, FL, needed
assistance writing the Dynamic Pricing Rules for Marketing,
Revenue Management, and Yield Management.
The company needed to standardize and consolidate
all the different rules and conflicting rules among the 4
different cruise brands it operated.
BizRules.com was selected to rationalize and
standardize the business rules because of our deep
travel/transportation industry knowledge and our expertise with
BizRules.com documented the rules in rule-books
for each cruise line brand. The rulebooks made it easy to
compare similar and different rules among the 4 cruise brands.
Business Goals & Benefits
Common enterprise rules were established that
were shared among all 4 cruise brands (divisions). Brand rules
unique to each cruise line were established to differentiate the
different cruise line products.